World Cup Tickets Have RFID Tags
Here's an article that says everything you need to know about the corporate concern about personal privacy....
World Cup Soccer tickets have all been embedded with RFID tags. This is done to help prevent counterfeit tickets from being used. Accroding to a Phillips spokesman (provider of the RFID tags used for this purpose), they wanted to avoid any 'conversations about privacy' so there is no personal information on the tag, just a unique number that links back to....well, probably some big database that links to lots of other things, but that's a whole 'nother story.
My favorite part of the story is that the left hand didn't seem to know what the right hand was doing because the article also reports that each ticket is 'personalised with the holder's name.'
So much for that privacy conversation they were trying to avoid.